Ben Barnett

Was told about a great new viral marketing scheme today, called The Big Word Project. Essentially the way it works is by “redefining” a word of your choice (charged at $1 per letter), and then linking your chosen word to your website. Brilliant idea I think, reminds me of the Million Dollar Homepage and is another lovely example of viral marketing.

I got hooked straight away and I’ve bought 6 words already..!

Next on the agenda for myself and the people of Brushfire is the launch of our new product, My Purple Turtle.

The website is due to launch in the coming months and will offer users an incredibly fast and low cost solution to getting online. Unlike any other product, it’s incredibly exciting to see the fruits of our labor start to materialise.

If you’re a designer and interested in earning a little extra cash it’s well worth getting involved. Sign up to the MPT Community to stay tuned.

Kingley Event Management Solutions is a leading event management company specialising in the travel sector. Established in 1988 Kingley have established a reputation of delivering high quality business driven, results orientated events respected by delegates and sponsors alike both at home and overseas.

We were given the opportunity to submit a proposal for their first ever website, as Brushfire was referred to Kingley by an existing client, Tenscare.

The website has the following features:

• Full content management
• Flash photo galleries
• Custom e-commerce facility for ordering tickets to their events, including stock control, multiple payment methods, ability to make events invite-only, bulk purchases and user accounts
• CRM system that integrates with ACT! by Sage
• Full online management & support of a comprehensive awards scheme, the travel industry’s reputable Agent Achievement Awards, which has been running since 1996. This features a nominations phase, a standings phase, a voting phase and a finalists/winners phase. All finalists are invited to a prestigious AAA dinner at the Royal Lancaster Hotel in London where the winners are announced, and the website also manages all the table plans and dietary requirements for this.

We took pride in providing a solution that, although complex ‘behind the scenes,’ was simple to use and manage, even for those new to the web. Taking 5 months to complete, the site is now in it’s 3rd year, and has successfully hosted the Agent Achievement Awards online every year since its launch.

Client Testimonial

“We were delighted with the advice and assistance offered to us by Brushfire; this was Kingley Event Management’s first ever web site and we were kept very well informed during the whole site construction period.

Having equally obtained a number of quotes we found Brushfire’s pricing to be very competitive; we now use them for other web based projects and would not hesitate in recommending them to other businesses.”

Giles Harper - Sales Director